
madeXus is the cultural intelligence agency that connects brands authentically with women's fandoms. Strategy, media, creators, and activations.




Women's fandoms are the fastest-growing force in sport, entertainment, and brand culture. We help brands participate with them. Intelligently and at scale.

Fandom Marketing · Creator Network

Women Raise the Game · Content

Brand · Campaign

Brand Strategy · Go-to-Market

Creator Campaign · Super Bowl · WRTG

Creator Campaign · Super Bowl

Training · Brand Brief

Campaign · Recap
madeXus is a culture-first creative agency built on a simple belief: brands win when they participate in culture alongside the people who shape it.
We specialize at the intersection of women, sports, and the fandoms driving the biggest cultural shift in a generation. Our team lives inside these communities. That's how we operate.
We built Women Raise the Game as our proof. Now we help brands do the same.

CEO & Founder

Chief Strategy Officer

Managing Director

Sr. Dir. Growth