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We Are the Insiders

Culture. Women. Sport.

madeXus is the cultural intelligence agency that connects brands authentically with women's fandoms. Strategy, media, creators, and activations.

MediaFandom MarketingCreator Ad NetworkCulture | Women | SportMediaFandom MarketingCreator Ad NetworkCulture | Women | SportMediaFandom MarketingCreator Ad NetworkCulture | Women | Sport

We live inside women's culture and we help brands show up authentically.

Women's fandoms are the fastest-growing force in sport, entertainment, and brand culture. We help brands participate with them. Intelligently and at scale.

What We Do

Five ways we connect brands to the culture women are building.

Portfolio

Selected Work

AT&T Dream in Black

AT&T Dream in Black

Fandom Marketing · Creator Network

Women Raise the Game

Women Raise the Game

Women Raise the Game · Content

Boldyn Networks

Boldyn Networks

Brand · Campaign

Kindli

Kindli

Brand Strategy · Go-to-Market

Invisalign

Invisalign

Creator Campaign · Super Bowl · WRTG

Mielle

Mielle

Creator Campaign · Super Bowl

UCLA Health

UCLA Health

Training · Brand Brief

LA County

LA County

Campaign · Recap

Brands We've Partnered With
Nike
Coca-Cola
Samsung
Expedia
Invisalign
P&G
UCLA Health
VRBO
Intuit
SF Giants
Nike
Coca-Cola
Samsung
Expedia
Invisalign
P&G
UCLA Health
VRBO
Intuit
SF Giants
Nike
Coca-Cola
Samsung
Expedia
Invisalign
P&G
UCLA Health
VRBO
Intuit
SF Giants
About Us

Insiders.

madeXus is a culture-first creative agency built on a simple belief: brands win when they participate in culture alongside the people who shape it.

We specialize at the intersection of women, sports, and the fandoms driving the biggest cultural shift in a generation. Our team lives inside these communities. That's how we operate.

We built Women Raise the Game as our proof. Now we help brands do the same.

Tish Galindo

Tish Galindo

CEO & Founder

Tamala Barksdale

Tamala Barksdale

Chief Strategy Officer

Christopher Roberts

Christopher Roberts

Managing Director

Yvette Villanueva

Yvette Villanueva

Sr. Dir. Growth

Ready to show up in culture?

Get In Touch